About the Study
Zebra’s 10th annual shopper study surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick and mortar and online stores. The New Retail Mandate: Shopper Vision Study summarizes the results of this analysis.
Retailers worldwide are getting better at keeping step with the demands of today’s always-on, savvy consumers whose expectations are increasing in today’s digital economy, but more innovation is required. According to Zebra Technologies’ 2018 Shopper Study, one-third of shoppers are still not satisfied with the in-store shopping experience…
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